| environmental graphics wayfinding branding print
THE CUSHMAN SCHOOL
Designing for Miami's oldest Private School.
WAYFINDING: UNITING THE PAST AND PRESENT
Pleased with our work on the campaign, the school tasked us with re-signing the existing campus buildings including a new donor recognition program. The existing signs on campus were a mismatched collection of graphics in varying stages of disrepair. No attempt had been made over the years to create a uniform system, and the need for signage in their new expansion buildings brought this issue to light. We again drew inspiration from the iconic bell tower, this time translating it into a family of custom sign types that were used to identify campus classrooms and facilities and to provide donor recognition. The modular system was designed to be adaptable to many different needs and conditions, and once implemented it provided a unified graphic thread throughout both the historic and modern buildings on the campus.