FROST SCIENCE MUSEUM
Elevating the Branding and Graphics for Miami's Science Museum.
PROMOTING THE EXHIBITIONS
One of our primary tasks was designing the graphics, marketing and advertisements that were used to promote each exhibition. We worked closely with the museum's advancement team and exhibition designers to create invitations, sponsor and marketing kits, posters, billboards, and print advertisements for each new exhibition. We developed logos for many of the original exhibitions, as well as highly themed graphics and content designed to intrigue and entice viewers. The theme of the museum's annual fundraising gala is always based on a current exhibition, and we designed special gala invitations, promotions, sponsor packages, and event programs based on the graphics of the featured exhibition. To help elevate the museum brand, we worked hard to insure that all graphic content we created for each exhibition was consistent in presentation, layout, style, attitude, color, brand placement, and quality.
A NEW ONLINE EXPERIENCE
One of our projects with the museum was to redesign their website to reflect the branding and style of other museum collateral that we designed. Working closely with the museum's in-house web developers, we completely redesigned the graphics, structure, navigation and organization of the site. We incorporated the branding color palette and graphic elements into a clean and well organized layout, and streamlined the navigation to improve the user experience. Museum staff built the final site based on templates that we created for each page, and we art directed the site construction progress to insure the final site followed the design intent. In the end, our goal was to create a site that was completely in step with all of the museum's other collateral and promotions. The site played a key role in the evolution of the brand, and in the style of all the components that present and promote the museum's image.
EARLY EFFORTS — A NEW VISION
Early in our tenure with the museum, we re-imagined the graphic approach to branding and visualizing all exhibition promotions, advertising and museum collateral. We created a bold new look for exhibition promotional graphics, and established a style and visual unity through the use of common color schemes and layouts. We incorporated these same graphic treatments into the print advertising, signage, and the street banners that promoted each exhibit throughout the city. We redesigned museum brochures and on site materials to compliment the layouts, color palette, and style of the museum's branding. The museum's science summer camp program is well known to South Florida families, and one of the largest and well respected of it's kind in the country. When we came on board, the camp's existing promotional graphics were dated and out of sync with Museum branding, and they did not portray all of the fun and excitement experienced by young campers. We re-branded the camp with a fresh new logo and promotional materials whose look aligned with museum branding and collateral, while still maintaining its own unique identity and character. Through the years, as the museum's brand evolved, our designs and approach evolved as well. But the approach and philosophies to branding we established in these early designs, carried through and influenced all of the work that followed.
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