Designing for a Unique Miami Designer Furniture Store.
This high end designer furniture store was one of the early gems of Miami's famed Design District. The store featured unique handcrafted furniture designed and produced in South America, and marketed its products to both the South Florida interior design professionals and the quality conscious general public. When we came on board, the owners had an existing logo that they liked, but were struggling to market the store in a distinctive, consistent and engaging manner. So many of their furniture pieces were exquisite in form and design, and it was quickly evident to us that we needed to showcase the work in a way that emphasized the beauty of the individual pieces.
Our approach was to silhouette single items and float them in an empty space—stripping away anything that would detract from their artistic forms. We helped select the pieces that were featured in each promotion and worked closely with a local photographer to get the images that we needed. We applied this approach to a wide variety of promotional print materials and advertising, establishing a style and look that instantly separated itself from other designer furniture stores in the area.