New Wayfinding for One of America's Largest Lifestyle Centers.
Our goal was not just to redesign and replace the existing signs, but to dramatically improve the overall wayfinding and customer experience. With a gross retail area of 2.7 million square feet and almost 10,000 parking spaces, it was critical for us to design a program that would effortlessly guide visitors to anchor tenants, valet parking, parking garages, and mall entrances and exits. We analyzed traffic and pedestrian flow, and developed both interior and exterior route diagrams highlighting travel pathways and decision points. We created detailed sign location plans and sign message schedules that formed the structure for the new program, while closely coordinating the proposed signage with both the Owners and the City of Aventura. The City's sign ordinance carefully regulates exterior signage, and was a bit restrictive for a property of this size and significance to the community. However, we were able to collaborate with City officials and agree to design solutions that not only served our client's needs, but also established a new standard of design and presentation for multi-tenant signage within the City.
A NEW VISION
The new mall interiors and finishes are a blend of contemporary forms and elegant materials. It was important for our designs to seamlessly support the revised interiors, and contribute to establishing the updated brand and sense of place. Our color palette and material specifications were carefully selected to compliment the new architectural finishes. We integrated Prodema, and engineered wood product used prominently in the new interiors, as an accent material into almost every sign type. Improved symbols are incorporated into the program to assist the mall's many international visitors. The result is a system of signs that elegantly and efficiently provide information and direction to visitors, and feels like a natural extension of the mall's visual vocabulary.
TURNING IDEAS INTO REALITY
Simplicity and elegance requires a keen attention to detail, and we worked closely with the Owners and selected sign fabricators to thoughtfully design every aspect of every sign type. We created detailed design intent documents for all sign types, and recommended qualified sign fabricators that we knew would expertly build and install the new system. We reviewed material samples, prototypes, and shop drawings, and assisted in value engineering certain sign types while still maintaining the design intent. Building upon the success of the new system, we continue to work with the Owner to design signage for new programs, property renovations and additions.
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