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Miami River Greenway, Miami, Florida branding

MIAMI RIVER GREENWAY

MIAMI, FLORIDA

 

Wayfinding and Branding for a New Pedestrian Greenway along the Miami River.

 

The Miami River Greenway is a planned system of trails, bikeways and walkways adjacent to the banks of the Miami River—the oldest natural landmark in southeast Florida. Once complete, the greenway will extend 5.5 miles from downtown Miami, through several different neighborhoods, and will provide a continual pedestrian pathway connecting downtown to the communities, parks and public spaces West of the City. Working closely with the City of Miami, the Trust for Public Land, the Miami River Commission, and several different landscape architects and engineers, we designed branding and a wayfinding system that supports the mission of providing public access to the river, its neighborhoods and parks.

 

Miami River Greenway, Miami, Florida directional sign and branding
Miami River Greenway, Miami, Florida directional sign and branding
Miami River Greenway, Miami, Florida directional sign and branding

BRANDING THE GREENWAY

Branding was an important component of this project, and the greenway branding needed to convey all of the different characteristics of the Miami River and it's neighboring communities. The Miami River Action Plan outlined the principal river themes that we needed to represent including history, environment, community, nature, industry and economic resource. We decided that a single image or logo could not accomplish this task, and instead developed a series of symbols that each represent a different aspect of the river. We designed the symbols in conjunction with the new wayfinding, and rendered each in a bold graphic style that allows the branding to be dynamically integrated into both the signage and street furniture along the greenway.

Miami River Greenway, Miami, Florida branding symbols
Miami River Greenway, Miami, Florida branding symbol applied to park bench

PLANNING THE SYSTEM

Working with our project partners, we established a list of criteria that needed to be included in the greenway wayfinding. The signage needed to be distinct, so that users could easily recognize and follow the trail. Directional signage needed to guide pedestrians to local parks and destinations, and kiosks could provide detailed maps and information on upcoming events in the communities. There are a number of historical sites along the greenway, so we developed a series of signs that highlight each historically significant location. For additional guidance, we designed mile markers that are embedded in the path every quarter mile that provide yet another point of reference. During the creative process we explored several different design styles, and collaborated with the other designers responsible for the street furniture and lighting. The final signage designs were selected for their unique character, and their cohesion with the other fixtures to be installed along the pathways.

Miami River Greenway, Miami, Florida branded Historical Marker sign
Miami River Greenway, Miami, Florida branded Kiosk sign
Miami River Greenway, Miami, Florida branded mile marker sign in sidewalk

CREATING SOLUTIONS

Our final deliverable was a comprehensive guideline for implementing the approved wayfinding system and its design elements. Much care was taken during the development of our final specifications to be sure that the new signs would be structurally sound, vandal and graffiti resistant, and could be built within established budgets. The guidelines include general performance specifications; approved typefaces and colors; the final symbols with usage guidelines; typical sign location information; and detailed design intent documents for each sign type. We recommended qualified sign fabricators, and assisted the City with the implementation of the wayfinding program into the first few segments of the newly constructed greenway. Today, the wayfinding program continues to expand as new segments of the greenway are designed and built—and the vision of public access to the river becomes reality.

Miami River Greenway, Miami, Florida pedestrian sign concepts
Miami River Greenway, Miami, Florida kiosk design intent drawing
Miami River Greenway, Miami, Florida kiosk design intent drawing
Miami River Greenway, Miami, Florida applied branding design intent drawing
Miami River Greenway, Miami, Florida kiosk sign location drawing

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