MIAMI RIVER GREENWAY
Wayfinding and Branding for a New Pedestrian Greenway along the Miami River.
BRANDING THE GREENWAY
Branding was an important component of this project, and the greenway branding needed to convey all of the different characteristics of the Miami River and it's neighboring communities. The Miami River Action Plan outlined the principal river themes that we needed to represent including history, environment, community, nature, industry and economic resource. We decided that a single image or logo could not accomplish this task, and instead developed a series of symbols that each represent a different aspect of the river. We designed the symbols in conjunction with the new wayfinding, and rendered each in a bold graphic style that allows the branding to be dynamically integrated into both the signage and street furniture along the greenway.
PLANNING THE SYSTEM
Working with our project partners, we established a list of criteria that needed to be included in the greenway wayfinding. The signage needed to be distinct, so that users could easily recognize and follow the trail. Directional signage needed to guide pedestrians to local parks and destinations, and kiosks could provide detailed maps and information on upcoming events in the communities. There are a number of historical sites along the greenway, so we developed a series of signs that highlight each historically significant location. For additional guidance, we designed mile markers that are embedded in the path every quarter mile that provide yet another point of reference. During the creative process we explored several different design styles, and collaborated with the other designers responsible for the street furniture and lighting. The final signage designs were selected for their unique character, and their cohesion with the other fixtures to be installed along the pathways.
Our final deliverable was a comprehensive guideline for implementing the approved wayfinding system and its design elements. Much care was taken during the development of our final specifications to be sure that the new signs would be structurally sound, vandal and graffiti resistant, and could be built within established budgets. The guidelines include general performance specifications; approved typefaces and colors; the final symbols with usage guidelines; typical sign location information; and detailed design intent documents for each sign type. We recommended qualified sign fabricators, and assisted the City with the implementation of the wayfinding program into the first few segments of the newly constructed greenway. Today, the wayfinding program continues to expand as new segments of the greenway are designed and built—and the vision of public access to the river becomes reality.
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