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HISTORIC DOWNTOWN KISSIMMEE
Wayfinding Master Plan and Design Guidelines for a Historic Florida City.
FLORIDA'S WILD WEST
Today’s downtown Kissimmee has a quaint, small town atmosphere with a bit of a western character that harks back to the City’s cattle rearing days. Their existing wayfinding capitalized on this theme and incorporated cowboys, cattle, spurs and western typefaces into the sign graphics and fixtures. Although the graphics were attractive, the system lacked cohesion and fell short in providing adequate direction and orientation for visitors. Our first steps were to analyze the existing conditions, establish the needs of the City and community, and create a plan that would improve the overall wayfinding in the area.
We decided that it was appropriate for the sign program to have a historical character, and to tone down the western theme. The City had considerable money invested in existing gateway signs and we agreed that some of the existing system should remain. The signs we proposed are designed to complement the remaining graphics, while dramatically improving the overall system. We recommended new vehicular directional signage that would steer visitors to the most important cultural institutions and recreational areas. We designed new pedestrian signage that would both direct and orient visitors to the unique shops, restaurants and lively nightlife establishments that line City’s main street. We created new parking directional and identity signs to assist visitors in locating the many different public parking locations throughout the City, and designed an historical marker program to promote the City’s rich history at each of the many historical venues in town. Our final deliverables included detailed design intent documents for each of the recommended new sign types, as well as estimated fabrication and implementation costs that the City could use to plan and budget the work. The final guidelines gave the City the comprehensive plan that they needed to improve and expand the existing wayfinding system, and provide both locals and visitors with an improved downtown experience.