Branding for a Grass-Roots Organization Dedicated to Election Reform.
The Miami-Dade Election Reform Coalition (MDERC) is a non-partisan grass-roots organization dedicated to election reform. The Coalition was born out of the controversy created by massive voting problems in the September 10, 2002 primary election that put Miami-Dade County at the center of a national firestorm over election reform. The "I Count!" campaign strives to insure that every vote is accurately recorded and counted. In support of this movement, we created the "I Count!" branding used by the Coalition to promote the movement and its ideals. The simplicity of the graphics reflects the simple premise that each time a voter pushes the blue button to cast their vote—it should count.