| environmental graphics wayfinding branding print
COCONUT GROVE, FLORIDA
New Wayfinding for a Revitalized Retail & Entertainment Center.
REVIVING THE PAST
The center's existing directional sign program consisted of custom ceramic wall panels with hand painted text which were beautiful but hopelessly out of date. We designed a new directional program that re-purposed many of the existing ceramic signs, and augmented the system with new wall mounted and overhead signs designed to mimic the original ceramic signs. Both time and budget constraints prevented us from creating actual ceramic signs, and instead careful castings were made of some of the original signs. The molds made onsite were then used to cast the components of the new signs, which were faux finished by hand to match the colors and finishes of the original ceramic signs.
To improve visitor orientation and venue recognition we designed new pedestrian kiosks that house re-designed maps and event information. Because of the center's design, the sight lines to some tenant storefronts were impaired which generated complaints by some existing tenants and made some spaces on the upper levels difficult to lease. To lessen tenant frustration and improve retail awareness and visibility, we designed and located new illuminated hanging and projecting tenant identity signs along the center's open air arcades. In addition, we designed a new exterior facade and tenant identity signage at the center's front entry that provides additional street level visibility and awareness for some of the complex's tenants. This last improvement required a special submittal to the City of Miami and we worked closely with our client all the way through this process to secure the needed approvals and permits.
GETTING IT DONE
In just a short time we had re-worked the center's wayfinding and designed a new program that would resolve existing problems and enhance the user experience. We created detailed sign location plans and sign message schedules, and a complete set of design intent drawings that detailed all of the proposed new sign types. To bring the new designs to reality, we assisted the owners with bidding and awarding the project to two local sign fabricators that we knew could get the job done in exceptional fashion. With no time to waste, both fabricators hustled to build and install the new signage in time for the center's grand re-opening. In just a few months time we were able to help transform the complex, improve retail recognition, and significantly improve the visitor experience.