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Calder Casino & Race Course, Miami Gardens, Florida, Directional sign

CALDER CASINO & RACE COURSE

MIAMI GARDENS, FLORIDA

 

Wayfinding for a Venerable South Florida Racetrack and New Casino.

 

Calder Race Course is well known to horse racing enthusiasts, and has a long history of showcasing some of the finest race horses in the country. When owners Churchill Downs added a new casino to the property, they asked us to design a new wayfinding program for the grounds and racetrack. The new wayfinding needed to unify the large property and multiple venues, and integrate consistent graphics and branding throughout the new casino and existing race track. Raising the stakes, the owners needed the new system to be designed, fabricated and installed in less than one month's time in advance of Super Bowl XLIV which was to be played next door at Dolphin Stadium.

 

Calder Casino & Race Course, Miami Gardens, Florida, Directional sign
Calder Casino & Race Course, Miami Gardens, Florida, Casino interior directional sign
Calder Casino & Race Course, Miami Gardens, Florida, exterior pedestrian directional sign
Calder Casino & Race Course, Miami Gardens, Florida, casino identity sign

OUT OF THE GATES

To execute the task in such a short time frame required close coordination with ownership and the general contractor, and a quick design turnaround on our end. We reached out to several local sign fabricators to alert them of the imminent work and time frames, and to check on their schedules and availability for the quick execution and installation of the new signage. Despite the short turnaround time, it was important to both the owners and ourselves that the quality of the end product was not compromised. During our conceptual design development we paid extra attention to details that might expedite the fabrication process including easily sourced materials and timely construction methods. We rapidly developed a wayfinding strategy, location plans, and conceptual designs, and within a week had approvals to move forward.

 

Calder Casino & Race Course, Miami Gardens, Florida, overhead pedestrian directional sign
Calder Casino & Race Course, Miami Gardens, Florida, casino interior projecting directional sign
Calder Casino & Race Course, Miami Gardens, Florida, Homestretch Bar identity sign
Calder Casino & Race Course, Miami Gardens, Florida, parking lot row identity sign

DOWN THE STRETCH

With designs approved, an even bigger challenge remained ahead—we had just three weeks to get the new signs fabricated and in the ground. We called upon our long-standing relationships with local sign fabricators, and secured a qualified shop that committed to building and installing the new program both on budget and in record time. Working at an accelerated pace we reviewed shop drawings, layouts, colors and material samples, and performed some value engineering to expedite the process without compromising the designs. We met on-site with the fabricator's advance team and staked out or located every sign to avoid complications that might delay installation. The combination of tight management and good teamwork produced exceptional results, and the majority of the program was successfully installed just days before the Superbowl. In the months that followed we worked closely with the owner to expand the program, and designed additional directional and identity signage for the paddock, grandstand, and casino. Despite the challenging time frames, we were able to create design solutions that both met the owner's immediate needs and delivered a high quality sign program that will serve them well for years to come.

Calder Casino & Race Course, Miami Gardens, Florida, exterior directional design intent drawing
Calder Casino & Race Course, Miami Gardens, Florida, pedestrian directional design intent drawing
Calder Casino & Race Course, Miami Gardens, Florida, casino interior directional design intent drawing

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