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Bayfront Park, Miami, Florida, Wayfinding Master Plan

BAYFRONT PARK

 MIAMI, FLORIDA

 

Wayfinding Master Plan, Branding and Design Guidelines for Miami's Waterfront Park.

 

Miami's first park was built in 1925 on land purchased from Henry Flagler's East Coast Railroad and has served ever since as one of the city's most prominent public spaces. We were part of a team that was asked to develop a new master plan for the park that would refresh the park's appearance and user experience. Our contribution included the development of new park branding, identity, pedestrian wayfinding, and design guidelines. In the 1980's the park underwent a redesign by famed sculptor Isamu Noguchi, but the evolution of downtown Miami, Biscayne Boulevard and the neighboring Bicentennial Park triggered the need for the update.

 

 

 

Bayfront Park, Miami, Florida, Wayfinding Master Plan, Branded Gateway Identity signs
Bayfront Park, Miami, Florida, Wayfinding Master Plan, Brand Identity
Bayfront Park, Miami, Florida, Wayfinding Master Plan, Brand Identity Symbol
Bayfront Park, Miami, Florida, Wayfinding Master Plan, Isamu Noguchi Slide Mantra

REBRANDING A MIAMI ICON

One of the prominent landmarks within the park is Slide Mantra, Noguchi's massive 29-ton sculpture carved from Carrara marble. The artist created Slide Mantra to represent the United States at its art pavilion in the 1986 Venice Biennale—the same year that he designed Bayfront Park. The lyrical and playful sculpture serves as a slide with steps winding up the back, and has become a symbol for the park. It was appropriate to pay homage to this sculpture in the new branding that we developed for the park, and the new logo includes a stylized version of the spiral that  honors both the park's designer and promotes one of its most iconic features. Our final branding includes a formal full expression version with the new symbol and park name, and a stand alone symbol that can be used to brand the park in marketing and signage.

 

Bayfront Park, Miami, Florida, Wayfinding Master Plan, Branded Gateway Identity Sign concept
Bayfront Park, Miami, Florida, Wayfinding Master Plan, pedestrian flow and decision points
Bayfront Park, Miami, Florida, Wayfinding Master Plan, pedestrian orientation kiosk concept
Bayfront Park, Miami, Florida, Wayfinding Master Plan, pedestrian directional sign concept
Bayfront Park, Miami, Florida, Wayfinding Master Plan, pedestrian wayfinding destinations

FINDING THE WAY

The park had little to no existing wayfinding or identity, and we performed a complete analysis of the existing site to better understand how visitors were currently navigating and interacting with the park. Based on our conclusions, we developed a wayfinding strategy and plan that could be implemented along with the other recommended site improvements. We proposed a hierarchy of sign types that would provide much needed identity along its perimeter and internal navigation to guide visitors to amenities. We designed monumental signs in the fashion of abstract japanese paper lanterns—another tribute to Noguchi. At night the towers will illuminate and mark the pedestrian entries into the park. We developed variations that incorporated solar panels that could power the lights at night. An internal directional sign program guides visitors to park amenities and nearby attractions, and a historical marker program that can be used to illustrate the many historic milestones and events associated with Miami's most venerable park.

Bayfront Park, Miami, Florida, Wayfinding Master Plan, branded gateway identity sign specifications
Bayfront Park, Miami, Florida, Wayfinding Master Plan, branded gateway identity sign specifications, night view

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